{"id":28,"date":"2025-07-08T15:03:27","date_gmt":"2025-07-08T14:03:27","guid":{"rendered":"https:\/\/jobnet.ng\/article\/?p=28"},"modified":"2025-07-08T17:57:38","modified_gmt":"2025-07-08T16:57:38","slug":"the-secret-to-writing-job-ads-that-attract-the-right-people","status":"publish","type":"post","link":"https:\/\/jobnet.ng\/article\/the-secret-to-writing-job-ads-that-attract-the-right-people\/","title":{"rendered":"The Secret to Writing Job Ads That Attract the Right People"},"content":{"rendered":"<p data-start=\"142\" data-end=\"340\"><strong data-start=\"142\" data-end=\"199\">Featured Image Prompt (Place this above the article):<\/strong><\/p>\n<p data-start=\"347\" data-end=\"551\">If your job ad is attracting the wrong candidates, you&#8217;re not alone. Many employers in Nigeria struggle to find quality applicants simply because the job ad is too vague, too long, or missing key details.<\/p>\n<p data-start=\"553\" data-end=\"680\">Here\u2019s the secret: a good job ad is <strong data-start=\"589\" data-end=\"620\">clear, simple, and targeted<\/strong>. It speaks directly to the kind of person you want to hire.<\/p>\n<p data-start=\"682\" data-end=\"770\">Here are <strong data-start=\"691\" data-end=\"715\">5 things to focus on<\/strong> when writing a job ad that brings in the right talent:<\/p>\n<h3 data-start=\"777\" data-end=\"809\"><strong data-start=\"781\" data-end=\"809\">1. Use a Clear Job Title<\/strong><\/h3>\n<p data-start=\"811\" data-end=\"998\">Avoid fancy or confusing titles. Instead of saying <em data-start=\"862\" data-end=\"886\">\u201cRockstar Sales Ninja\u201d<\/em>, just say <em data-start=\"897\" data-end=\"921\">\u201cSales Representative\u201d<\/em>. People search for common titles, so make it easy for them to find your job.<\/p>\n<h3 data-start=\"1168\" data-end=\"1203\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30\" src=\"https:\/\/jobnet.ng\/article\/wp-content\/uploads\/2025\/07\/5a6aa97d-a76a-4fdb-95f4-1d344463d2be.png\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/jobnet.ng\/article\/wp-content\/uploads\/2025\/07\/5a6aa97d-a76a-4fdb-95f4-1d344463d2be.png 1536w, https:\/\/jobnet.ng\/article\/wp-content\/uploads\/2025\/07\/5a6aa97d-a76a-4fdb-95f4-1d344463d2be-300x200.png 300w, https:\/\/jobnet.ng\/article\/wp-content\/uploads\/2025\/07\/5a6aa97d-a76a-4fdb-95f4-1d344463d2be-1024x683.png 1024w, https:\/\/jobnet.ng\/article\/wp-content\/uploads\/2025\/07\/5a6aa97d-a76a-4fdb-95f4-1d344463d2be-768x512.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/h3>\n<h3 data-start=\"1168\" data-end=\"1203\"><strong data-start=\"1172\" data-end=\"1203\">2. Describe the Role Simply<\/strong><\/h3>\n<p data-start=\"1205\" data-end=\"1293\">Be honest and direct about the job duties. Don\u2019t try to oversell or hide the hard parts.<\/p>\n<p data-start=\"1295\" data-end=\"1367\">Write in short sentences. Use bullet points where possible. For example:<\/p>\n<p data-start=\"1369\" data-end=\"1390\"><strong data-start=\"1369\" data-end=\"1390\">Responsibilities:<\/strong><\/p>\n<ul data-start=\"1391\" data-end=\"1468\">\n<li data-start=\"1391\" data-end=\"1425\">\n<p data-start=\"1393\" data-end=\"1425\">Handle customer calls and emails<\/p>\n<\/li>\n<li data-start=\"1426\" data-end=\"1446\">\n<p data-start=\"1428\" data-end=\"1446\">Follow up on leads<\/p>\n<\/li>\n<li data-start=\"1447\" data-end=\"1468\">\n<p data-start=\"1449\" data-end=\"1468\">Record sales in CRM<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1470\" data-end=\"1524\">This makes your ad easier to read and more attractive.<\/p>\n<h3 data-start=\"1531\" data-end=\"1569\"><strong data-start=\"1535\" data-end=\"1569\">3. Say What You\u2019re Looking For<\/strong><\/h3>\n<p data-start=\"1571\" data-end=\"1707\">List the key skills, education, or experience you expect. Keep it realistic. Don&#8217;t ask for 5 years of experience for an entry-level job.<\/p>\n<p data-start=\"1709\" data-end=\"1739\">Also include soft skills like:<\/p>\n<ul data-start=\"1740\" data-end=\"1818\">\n<li data-start=\"1740\" data-end=\"1762\">\n<p data-start=\"1742\" data-end=\"1762\">Strong communication<\/p>\n<\/li>\n<li data-start=\"1763\" data-end=\"1785\">\n<p data-start=\"1765\" data-end=\"1785\">Good time management<\/p>\n<\/li>\n<li data-start=\"1786\" data-end=\"1818\">\n<p data-start=\"1788\" data-end=\"1818\">Ability to work under pressure<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1995\" data-end=\"2047\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31\" src=\"https:\/\/jobnet.ng\/article\/wp-content\/uploads\/2025\/07\/cd7a04d8-0eb3-4513-a6c6-2e958e504600.png\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/jobnet.ng\/article\/wp-content\/uploads\/2025\/07\/cd7a04d8-0eb3-4513-a6c6-2e958e504600.png 1536w, https:\/\/jobnet.ng\/article\/wp-content\/uploads\/2025\/07\/cd7a04d8-0eb3-4513-a6c6-2e958e504600-300x200.png 300w, https:\/\/jobnet.ng\/article\/wp-content\/uploads\/2025\/07\/cd7a04d8-0eb3-4513-a6c6-2e958e504600-1024x683.png 1024w, https:\/\/jobnet.ng\/article\/wp-content\/uploads\/2025\/07\/cd7a04d8-0eb3-4513-a6c6-2e958e504600-768x512.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/h3>\n<h3 data-start=\"1995\" data-end=\"2047\"><strong data-start=\"1999\" data-end=\"2047\">4. Include Salary and Location (If Possible)<\/strong><\/h3>\n<p data-start=\"2049\" data-end=\"2179\">Many job seekers skip ads without a salary range or clear location. If you&#8217;re transparent, you&#8217;ll attract more serious applicants.<\/p>\n<p data-start=\"2181\" data-end=\"2220\">Even a rough range is better than none.<\/p>\n<p data-start=\"2222\" data-end=\"2283\">For example:<br data-start=\"2234\" data-end=\"2237\" \/>\ud83d\udccd Ikeja, Lagos<br data-start=\"2252\" data-end=\"2255\" \/>\ud83d\udcb0 \u20a6150,000 \u2013 \u20a6200,000\/month<\/p>\n<p data-start=\"2285\" data-end=\"2310\">This saves everyone time.<\/p>\n<h3 data-start=\"2317\" data-end=\"2358\"><strong data-start=\"2321\" data-end=\"2358\">5. Add a Friendly Company Summary<\/strong><\/h3>\n<p data-start=\"2360\" data-end=\"2499\">Before the duties and requirements, write 2\u20133 short lines about your company. Say what you do and why someone would enjoy working with you.<\/p>\n<p data-start=\"2501\" data-end=\"2628\">Example:<br data-start=\"2509\" data-end=\"2512\" \/><em data-start=\"2512\" data-end=\"2628\">ABC Foods is a growing FMCG company based in Lagos. We value teamwork, creativity, and helping our employees grow.<\/em><\/p>\n<p data-start=\"2501\" data-end=\"2628\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32\" src=\"https:\/\/jobnet.ng\/article\/wp-content\/uploads\/2025\/07\/AQMr99UOEn1g2Whyq6ESxrOPC-2ryc6gcjp6WwPvBIk_YoJqyGXsk0h_pJjGRroEpCbawEujeBltZ9uTfzSCeSD30QFkpcfwIl4WQjs-7UwKiNE6Hw08mlhnunQo1axhQKoI9JZp3LZ3c9rQbbvo4KRk3hOneQ.jpeg\" alt=\"\" width=\"1280\" height=\"1280\" srcset=\"https:\/\/jobnet.ng\/article\/wp-content\/uploads\/2025\/07\/AQMr99UOEn1g2Whyq6ESxrOPC-2ryc6gcjp6WwPvBIk_YoJqyGXsk0h_pJjGRroEpCbawEujeBltZ9uTfzSCeSD30QFkpcfwIl4WQjs-7UwKiNE6Hw08mlhnunQo1axhQKoI9JZp3LZ3c9rQbbvo4KRk3hOneQ.jpeg 1280w, https:\/\/jobnet.ng\/article\/wp-content\/uploads\/2025\/07\/AQMr99UOEn1g2Whyq6ESxrOPC-2ryc6gcjp6WwPvBIk_YoJqyGXsk0h_pJjGRroEpCbawEujeBltZ9uTfzSCeSD30QFkpcfwIl4WQjs-7UwKiNE6Hw08mlhnunQo1axhQKoI9JZp3LZ3c9rQbbvo4KRk3hOneQ-300x300.jpeg 300w, https:\/\/jobnet.ng\/article\/wp-content\/uploads\/2025\/07\/AQMr99UOEn1g2Whyq6ESxrOPC-2ryc6gcjp6WwPvBIk_YoJqyGXsk0h_pJjGRroEpCbawEujeBltZ9uTfzSCeSD30QFkpcfwIl4WQjs-7UwKiNE6Hw08mlhnunQo1axhQKoI9JZp3LZ3c9rQbbvo4KRk3hOneQ-1024x1024.jpeg 1024w, https:\/\/jobnet.ng\/article\/wp-content\/uploads\/2025\/07\/AQMr99UOEn1g2Whyq6ESxrOPC-2ryc6gcjp6WwPvBIk_YoJqyGXsk0h_pJjGRroEpCbawEujeBltZ9uTfzSCeSD30QFkpcfwIl4WQjs-7UwKiNE6Hw08mlhnunQo1axhQKoI9JZp3LZ3c9rQbbvo4KRk3hOneQ-150x150.jpeg 150w, https:\/\/jobnet.ng\/article\/wp-content\/uploads\/2025\/07\/AQMr99UOEn1g2Whyq6ESxrOPC-2ryc6gcjp6WwPvBIk_YoJqyGXsk0h_pJjGRroEpCbawEujeBltZ9uTfzSCeSD30QFkpcfwIl4WQjs-7UwKiNE6Hw08mlhnunQo1axhQKoI9JZp3LZ3c9rQbbvo4KRk3hOneQ-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p data-start=\"2808\" data-end=\"2949\">Always read your job ad out loud before posting. If it sounds too formal, too confusing, or too long, your ideal candidate might scroll past.<\/p>\n<p data-start=\"2951\" data-end=\"3057\">Want more quality applicants? Post your next job on <a class=\"\" href=\"\/\" rel=\"noopener\" data-start=\"3003\" data-end=\"3021\"><strong data-start=\"3004\" data-end=\"3017\">JobNet.ng<\/strong><\/a> and reach the right people, faster.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Featured Image Prompt (Place this above the article): If your job ad is attracting the wrong candidates, you&#8217;re not alone. Many employers in Nigeria struggle to find quality applicants simply because the job ad is too vague, too long, or missing key details. Here\u2019s the secret: a good job ad is clear, simple, and targeted. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-28","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-hub"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Secret to Writing Job Ads That Attract the Right People | JobNet.ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jobnet.ng\/article\/the-secret-to-writing-job-ads-that-attract-the-right-people\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Secret to Writing Job Ads That Attract the Right People | JobNet.ng\" \/>\n<meta property=\"og:description\" content=\"Featured Image Prompt (Place this above the article): If your job ad is attracting the wrong candidates, you&#8217;re not alone. Many employers in Nigeria struggle to find quality applicants simply because the job ad is too vague, too long, or missing key details. Here\u2019s the secret: a good job ad is clear, simple, and targeted. 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